Ferro Index™ · Press
Everything you need to write about the Ferro Index: what it is in a few lines, who has already written about it, how to cite it and what you can download.
The Ferro Index in: Il Mondo Rivista · il Giornale · Libero · Il Tempo · Eva3000. Mattia Ferro in: Panorama · Forbes Italia · Sky TG24.
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In short
The Ferro Index is a test that measures how luxurious a hotel is, on a scale from 0 to 100, based on what the guest observed during the stay. Mattia Ferro created it in 2026.
In the press
All the articles listed on this page are in Italian. Headlines are given in the original, with our English rendering in brackets, and the quotes from the articles are our translation.
Il Mondo Rivista ·
(Luxury hotels: in the Ferro Index, the guest's name counts as much as the design) · by Alessia Turchi
"The Ferro Index is an online test that measures, on a scale from 0 to 100, how luxurious a hotel is, based on a guest's stay."
It reproduces three of the questions, the weights, the bands and the method's tables.
il Giornale ·
(Luxury hotels: who really judges the experience? The boom in structured assessments) · by Luca Romano
"Mattia Ferro's project puts a question to the industry: is luxury what a property owns, or what it lets the people who choose it experience?"
Published the same day, with the same text, in Libero and Il Tempo.
Read the article in il Giornale · Read it in Libero · Read it in Il Tempo
Eva3000 ·
(Mattia Ferro and the Ferro Index: is the hotel really luxurious?) · by the editorial staff
"Marble can be ordered. A service that understands what you need before you ask for it takes years to build."
Mattia Ferro, quoted by Eva3000.
The first outlet to write about the Ferro Index, describing it through the gestures that make the difference during a stay.
The author in the press
"a marketing and digital entrepreneur and an innovator of Italian high-end tourism"Original: «imprenditore del marketing e del digitale e innovatore del turismo italiano di alta gamma»
For anyone writing about it
If you're writing about the Ferro Index, you can use this definition:
"The Ferro Index, created in 2026 by the marketing and digital entrepreneur Mattia Ferro, measures how luxurious a hotel is on a scale from 0 to 100. It takes a few minutes: twenty-three questions about facts observed during the stay, and no reviews. Attention to guests carries 40 points out of 100 and everything that depends on people 75, a weighting of the same order as in the most widely used inspection systems: Forbes Travel Guide, for one, says service accounts for 70% of a property's rating."
When you use the data, cite it as "Ferro Index, a method by Mattia Ferro, version 1.1", with the link index.mattiaferro.com. Two rules:
The author
In one line
Mattia Ferro, marketing and digital entrepreneur, creator of the Ferro Index.
Short bio
Mattia Ferro is a marketing and digital entrepreneur and the creator of the Ferro Index. Forbes Italia called him an innovator of Italian high-end tourism. He founded Luxury Camp at Union Lido, on the Venice coastline.
Full bio
Mattia Ferro is a marketing and digital entrepreneur. He spent years studying how the world's best hotels work, from Dubai to Las Vegas to Shanghai. Since 2018 he has run Luxury Camp at Union Lido, twenty open air suites on the Venice coastline. In its May 2026 issue, Forbes Italia called him an innovator of Italian high-end tourism. The Ferro Index comes from seeing hotels from both sides of the desk, as someone who sells stays and someone who experiences them: it's a way to measure the part of a hotel that can't be photographed. He writes at mattiaferro.com, mostly in Italian.
Downloads
Contact
For interviews, data or fact-checking, go through mattiaferro.com.
